Be Safe

Follow the T.I.C.K.S. Rule for Safe Babywearing!

Babywearing is all about keeping your little one close, cozy, and secure while giving you the freedom to move with confidence. To make sure your snuggle sessions are as safe as they are sweet, always follow the T.I.C.K.S. rule!


T – Tight
A snug wrap is a safe wrap! Your baby should be held securely against your chest, with no slack or loose fabric. If the wrap is too loose, your baby could slump down, affecting their breathing and making it harder on your back. Keep things nice and firm for maximum comfort and support.

I – In View at All Times
You should always be able to see your baby’s face without having to move fabric out of the way. If you need to peek around material to check on them, it's time to adjust. Keeping baby in clear view ensures their airway remains open and lets you respond quickly to their needs.

C – Close Enough to Kiss
If you tilt your head down, your baby’s forehead should be right there—close enough to kiss! If they’re sitting too low on your chest, bring them up a bit higher. A higher carry makes babywearing more comfortable for you and keeps baby in the safest position.

K – Keep Chin Off Chest
Your baby’s chin should never be pressed against their chest. This can restrict airflow and make breathing difficult. As a rule of thumb, you should be able to fit two fingers between their chin and chest at all times. If not, adjust the wrap until they’re properly supported.

S – Supported Back
Baby’s back should be gently curved and well-supported, not slouched or collapsed. If they start to slump, tighten the wrap to keep them in a secure and upright position. Proper support ensures comfort and prevents unnecessary strain on their developing spine.

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